Before founding MavenReach in 2021, Esther started her career in market research and data analytics, providing data-driven results on product launches, segmentation, and customer journey mapping for Fortune 100 companies.
Seeing the rise and impact of content creators in the digital media landscape, she transitioned to developing competitive social media campaigns and solutions for brands globally.
With more than a decade of experience in account management, brand partnerships, strategy, and execution of multimedia campaigns for both established and emerging companies, Esther is a seasoned leader in driving revenue by utilizing content from influential micro and macro online personas and their communities.
As an Asian-American woman, Esther has a deep investment in connecting and showcasing multiethnic, multicultural narratives in digital content for clients with consumers across all demographics and backgrounds.
Esther is a proud Trojan, having attended undergrad the University of Southern California (USC), where she majored in Business with a concentration in Integrated Marketing at the Marshall School of Business and minored in Philosophy at Dornsife College of Letters, Arts and Sciences. Fight on!