How We Leveraged Microinfluencers and Consumer Insights While Reducing Operational Burdens to Successfully Launch a Kratom- free Product Line

Botanic Tonics (BT) aimed to expand its reach outside of the biohacking niche with health & wellness and sober curious influencers. With backlash stemming from the use of kratom, a controversial ingredient, MavenReach tackled the issue head-on by scaling influencer marketing and product seeding to promote the benefits of BT's wellness tonic. Understanding the importance of aligning with influencers who shared the brand's core values and audience interests, BT aimed to forge meaningful partnerships that would foster trust and loyalty among potential customers.

MavenReach sourced lifestyle, health & wellness, and sober curious influencers from Instagram, TikTok, and YouTube, generating fresh content that countered negative feedback. They created 10 UGC videos for BT's paid ads and secured 2 podcast referrals, diversifying promotional channels. MavenReach leveraged microinfluencers and consumer insights while reducing operational burdens to successfully launch a kratom- free product line.