How We Saved NuWave 81% On Influencer Marketing

NuWave came to MavenReach looking to utilize influencer marketing to generate unique content to repurpose in ad creative and to build more brand awareness. They had previously worked with competing influencer agencies and struggled to justify the ROI working with highly paid influencers. NuWave’s goal was to increase sales and to generate engaging content that can be repurposed for ads to decrease customer acquisition costs (CAC).

We sourced a variety of influencers, including WFH millennials, health & fitness enthusiasts, foodies, and family-oriented lifestyle influencers. In exchange for free product, these influencers produced creative content pieces that demonstrated how to use each product in an easy to understand and playful way. NuWave successfully repurposed the content we received to generate high-performing social ads.